Spreadability vs. Stickiness
After being in class this week I came to know how media is shared and how sharing them in different ways makes a difference in who see’s them. There is tactics that are used to share information through media and these tactics are spreadability veruses stickiness. It seems to be that spreadability is more efficient because it truly focuses on the connections between people, accounts, brands, and more all on social media. These connections are brightened and made more noticeable just by over serving them through social media platforms. Spreadability basically focuses on the “why” and not the “how. It is more the logistic side that can be spread amongst others. While stickiness just draws everyone into that subject but it cannot be passed around to other people. It is more of a destination and you “stick” there instead of coming across it and passing it along, which is what spreadability is. So basically for example, a recipe video on facebook using all trader joe’s products can be stu...