Pepsi Ad - The Controversy

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Today in class we discussed meme's and ad's that went viral and brought up an immense amount of attention. The attention for the Pepsi Ad specifically, came back pretty negative and many people were not pleased with this ad whatsoever. This ad went wrong in many ways and it makes me, and plenty of other people, wonder why no one creating the ad realized the issues they were creating. The company tried to mock what seemed to be "similar" to a black lives matter movement. They knew that was relevant in the country right now, yet what they did was romanticise the protests to make them seem like they were one big happy party almost, instead of what they actually are. That being that they are heartfelt and those protesting are definitely not happy, which is the point of them protesting. The point of the protests is the issue with police brutality and how people of color are treated differently in this country than "white people." Yet Pepsi completely missed the mark of their ad, because not only did they make the protests seem happy and in unison, they all had Kendall Jenner be the one to create the peace. Which only feeds into the issue going on in this country with "white privilege." Many argued that had that been a real situation and a person of color had gone up to a police officer with a peace offering, it would not have gone down the way it did in the commercial. This commercial added a whole lot of gasoline to an already very big fire.

Comments

  1. UnknownNovember 2, 2017 at 6:06 PM

    Hey Bria, interesting blog posts discussing the controversial Pepsi ad commercial. I agree with you that the company Pepsi tried to mimic an ongoing issue which is the Black Lives Matter Organization campaign. Pepsi doing this is bad because they don’t originally know the type of context that was being portrayed by the Black Lives Matter Organization. One could probably understand that a soft drink can bring together multiple race and ethnicities but portrayed a major organization in the wrong way.

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  2. UnknownNovember 2, 2017 at 6:54 PM

    Hey Bria, I agree. I feel like this Pepsi ad is a controversy also because if you are trying to do an ad on black lives matter and have a Caucasian lady being the main attraction it is tough for the African American audience to agree and accept the message that’s being delivered. They also tried to make it seem like that people that protest do it out of fun, when that is the total opposite. People protest out of anger and to get their point across.

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